Seoul is a city that captivates with its blend of ancient traditions and modern vibrancy. As the bustling capital of South Korea, it’s where you’ll find centuries-old palaces alongside neon-lit skyscrapers, quiet tea houses in traditional hanok villages, and the unmistakable energy of K-Pop and Korean fashion culture. From historical sites and serene temples to lively shopping districts and mouthwatering street food, Seoul promises something unforgettable for every traveler.

But while exploring, it’s essential to have peace of mind. Comprehensive travel insurance ensures you’re prepared for any unexpected turns, allowing you to fully immerse yourself in Seoul’s wonders without worry.

Guide to Seoul

What is Seoul, Korea, famous for?

Seoul is famous for its unique mix of the past and the future. The city is known for its bustling shopping districts, diverse food markets, and deep-rooted history. With ancient sites like Gyeongbokgung Palace and Changdeokgung Palace, visitors can experience life as it was during the Joseon dynasty. The city is also synonymous with N Seoul Tower for incredible skyline views and Gangnam, the trendsetting district popularized globally by K-Pop.

Visitors are drawn to Seoul for its many vibrant markets, especially Gwangjang Market, where you can try authentic Korean dishes like bibimbap and tteokbokki. It’s also a hub for fashion and beauty, with areas like Myeongdong and Dongdaemun Design Plaza known for endless shopping options and trendy styles. For nature lovers, Bukhansan National Park offers beautiful trails and a quiet escape from the city’s buzz.

What to see in Seoul

Seoul is brimming with attractions that showcase South Korea’s rich history, cutting-edge culture, and beautiful landscapes. Whether you’re a history buff, a foodie, a shopping enthusiast, or a nature lover, the city has something for you. Here are some must-see spots:

  • Gyeongbokgung Palace: The grandest of the Five Grand Palaces, Gyeongbokgung offers a look into Korea’s royal history. Visitors can stroll through the palace’s courtyards, explore its beautiful architecture, and witness the ceremonial changing of the guard, adding a touch of royal pageantry.
Gyeongbokgung Palace, Seoul
  • Bukchon Hanok Village: Located between Gyeongbokgung and Changdeokgung Palaces, this village preserves traditional Korean homes known as hanoks. Walk through narrow alleyways to admire the intricate wooden structures that date back hundreds of years. Many hanoks have been converted into cultural centers, guesthouses, and tea shops where you can experience Korean traditions firsthand.
Bukchon Hanok Village
  • N Seoul Tower: Take a cable car or hike up Namsan Mountain to reach this iconic tower. The tower’s observation decks offer panoramic views of the Seoul skyline, and it’s especially beautiful at night when the city lights come alive.
N Seoul Tower
  • Bukhansan National Park: Just a short ride from downtown, this national park offers scenic trails, Buddhist temples, and some of the best views of Seoul. It’s a favorite spot for hikers, with options for all skill levels. If you’re up for it, the climb to Baegundae Peak is well worth the effort!
Bukhansan National Park in Korea
  • Insadong: Known as Seoul’s cultural heart, Insadong is the perfect place to shop for traditional Korean crafts, antiques, and souvenirs. Wander through its charming streets to discover art galleries, pottery shops, and cafes, and be sure to try japchae (stir-fried glass noodles) and other traditional dishes.
Insadong District
  • Gwangjang Market: For an authentic taste of Seoul’s street food scene, head to Gwangjang Market. This bustling market is famous for its bindaetteok (mung bean pancakes) and mayak kimbap (mini seaweed rolls). The vibrant atmosphere and diverse food offerings make it a must-visit for foodies.
Gwangjang Market
  • Changdeokgung Palace and Secret Garden: Another of Seoul’s grand palaces, Changdeokgung is known for its beautiful Secret Garden, a serene space filled with lush greenery, ponds, and pavilions. It’s a peaceful retreat that provides insight into Korean royal architecture and landscaping traditions.
Changdeokgung Palace and Secret Garden in Seoul
  • Korean War Memorial: To learn more about Korea’s history, visit the Korean War Memorial. This museum honors the soldiers and civilians who fought in the Korean War and offers powerful exhibits detailing the war’s impact on the country.
Korean War Memorial

Can you do Seoul in 3 days?

Yes, you can absolutely experience many of Seoul’s top attractions in just three days. Here’s a sample itinerary that covers a mix of history, culture, nature, and shopping:

Day 1

Start your day early with a visit to Gyeongbokgung Palace, the largest and most grand of Seoul’s five palaces. Arrive in time for the Changing of the Guard Ceremony, which is a must-see. Afterward, take a short walk to Bukchon Hanok Village to explore the traditional hanok houses, where you can also stop at quaint tea shops and cafes. Next, head to Insadong, Seoul’s cultural hub, for lunch and shopping—this area is perfect for finding unique Korean crafts and souvenirs. To end the day, head up to N Seoul Tower for breathtaking panoramic views of the city at sunset. The observation decks are especially stunning as the city lights come alive after dark.

Day 2

If you’re a nature lover, start your second day at Bukhansan National Park, which offers beautiful hiking trails with various difficulty levels. For those who prefer history, you can visit the War Memorial of Korea, where exhibits give insight into Korea’s past, particularly the Korean War. Afterward, head to Myeongdong, one of Seoul’s most vibrant shopping districts. The streets are packed with department stores, beauty shops, and food stalls, so make sure to try some tteokbokki (spicy rice cakes) or odeng (fish cake skewers) as you walk around.

Day 3

For your final day, explore the Dongdaemun Design Plaza, an architectural marvel that blends modern design with traditional culture. The plaza often features exhibitions and is home to unique shops and cafes. In the afternoon, make your way to Gwangjang Market, a bustling food market famous for its street food, including hotteok (sweet pancakes) and sundae (Korean sausage). If you’re a food lover, this place is a must! End your trip with a relaxing visit to the Han River, where you can rent a bike or simply enjoy a peaceful picnic with locals. This is a great way to unwind after a busy few days of sightseeing.

How many days in Seoul is enough?

To fully experience Seoul, a stay of 5-7 days is recommended. This timeframe allows you to see Seoul’s key sights, try traditional Korean foods, explore nightlife, and make a day trip. For instance, a day trip to the DMZ is highly recommended for those interested in the political history and border between North and South Korea. You’ll also have time to experience unique Korean wellness practices like a visit to a jjimjilbang (Korean bathhouse) and explore neighborhoods like Hongdae for live music and nightlife.

DMZ in Korea

What is the number 1 tourist spot in Korea?

The top tourist spot in Seoul is Gyeongbokgung Palace, a royal palace that serves as a vivid reminder of Korea’s rich history. Built in the 14th century, this palace was the main royal residence during the Joseon dynasty. Visitors can tour the various halls, gardens, and gates, including Gwanghwamun Gate, which stands as the main entrance. Don’t miss the changing of the guard ceremony, a colorful and unique experience that transports you back to the Joseon era.

Gyeongbokgung Palace in Korea

Don’t forget your Heymondo Travel Insurance

Travel insurance is a vital companion for any international trip, and Heymondo’s comprehensive travel insurance provides peace of mind with coverage that goes beyond basic medical needs. With Heymondo, you’ll have access to:

  • Up to $10,000,000 USD in medical coverage: Should you need medical assistance, Heymondo covers treatment and hospital stays, allowing you to focus on your recovery without the worry of unexpected expenses.
  • 24/7 Assistance via the Heymondo App: Our app includes an emergency call feature, providing round-the-clock support no matter where you are. In case of illness, you can consult directly with a medical team through the app, ensuring you receive timely guidance.
  • Protection for your belongings: Heymondo covers loss or theft of luggage, so you can enjoy your travels without the stress of worrying about your belongings.

With Heymondo Travel Insurance, you can travel confidently, knowing you’re prepared for any situation that may arise. Don’t let an unexpected mishap spoil your Seoul adventure—secure your trip with Heymondo for a seamless and worry-free experience.

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